Design Case Study

The Zen Den

Skills: UX Research, UX Design, Journey Mapping, Animation

Part 1/6

An overview

The Zen Den was an interaction design project I worked on during early 2019. The project was part of USYD’s second-year User Experience Design Studio (DECO2014), a core unit of the Bachelor of Design Computing.

The course of the project was mapped to the British Design Council’s Double Diamond design process model. This process has 4 key stages: Discover, Define, Develop and Deliver.

Double Diamond - Research, Design, Develop & Deliver

We were given the following brief to guide our design:

“For a museum, theatre or festival in Sydney design a digital/tangible/spatial experience that builds upon the content they offer (e.g. performances, collections). It should improve the visitor experience and help the institution to engage with new audiences, or affirm their relationship with existing ones. The experience should be closely interwoven with the context; it could not exist without that environment.”

This was a group project. The initial research was carried out in a group of four, comprising of Griffen Edge, Andrew Xing, Jade Jiang and myself. The latter 3 stages were worked on in pairs, with Jade and me working together.

Part 2/6

Discover - Research phase

Part 3/6

Define - Synthesis phase

Research Visualisation - Deliverable (Poster)

To finish this stage, we translated our research findings into a poster, including key quotes in support of the 8 key themes we observed about the museum experiences of young adults. My role was to put it all together; composing the layout, writing the summaries and selecting the quotes - shout out to Jade for creating the great sculpture and people graphics!

Research Headings Visualised - from statement cards in museum theme

Part 4/6

Develop - Ideation phase

Part 5/6

Deliver - Implementation phase

Video Prototype

I did all of the animating for our video prototype (in Adobe After Effects), as well as the filming and editing (in Adobe Permiere Pro), while Jade did most of the graphic assets across this and the journey map. We worked together on the direction and information/content of both. To shoot the interactive floor scenes we used a greenscreen sheet underfoot and filmed with a drone.

User Journey Map

Our user journey map consists of current state, future state and current-future state touchpoints. Together they present a comprehensive map of how we envisage that the users would interact with our concept (were it to be implemented).

To make this map more detailed and genuine it centres around the emotional journey, emotional states and key quotes (from interviews) related to four basic personas that we drew from our user research. The four personas are: Social Sally, Apathetic Aaron, Excited Ezra and Critical Christina. They each represent a specific demographic of young adults especially focused on their attitudes towards museums and recreational preferences. We also supplied secondary research backed explanations for the future state touchpoints where we had little to no direct user quotes to support our emotional mapping.

Full user journey map - future and current state

Future State Points - User Journey Map

Overall, the key takeaways from our future-state touchpoints are that:

  1. They elevate and prolong positive emotions during the experience
  2. Users now get to leave the gallery with a souvenir, making the associated memories of the experience more vivid and lasting

Journey map - future state points (part 1) Journey map - future state points (part 2) Journey map - future state points (part 3)

Part 6/6

Check out my other design case study

You won’t find my most recent professional UX work here just yet. However, I’ve kept these case studies from my university days on here in case you’re a current student looking for ✨inspo✨

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